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2023 App Retailer report reveals rise in downloads, builders & removals


2023 App Retailer report reveals rise in downloads, builders & removals



Apple’s current App Retailer Transparency Report highlights substantial will increase in app downloads and registered builders, together with particulars on the newest app removals as a consequence of authorities takedowns.

Every year, Apple publishes its App Retailer Transparency Report, providing a complete look into its operations. It supplies invaluable insights into consumer engagement, app opinions, developer actions, and different tidbits.

The corporate has launched its transparency report for 2023, and it reveals spectacular progress in varied numbers over 2022. For instance, the App Retailer noticed elevated consumer engagement in 2023. Weekly guests averaged 734,673,588, up from 656,739,889 in 2022.

Equally, weekly app downloads rose to 787,999,950 from 747,873,877 the earlier 12 months, indicating a thriving marketplace for app builders. In the meantime, the variety of registered Apple builders additionally skilled vital progress, reaching 42,219,169, up from 36,974,015 in 2022.

One statistic the corporate highlights is its efforts in the direction of stopping fraud. In 2023, Apple’s efforts in fraud prevention have been substantial, stopping $1,838,127,451 value of fraudulent transactions.

Subsequent, the App Retailer reviewed 6,892,500 app submissions, rejecting 1,763,812 for varied causes. The first grounds for rejection included 1,132,613 cases of efficiency points, 295,497 apps with design considerations, and 103,629 counts of security violations.

With the assessment course of, 277,923 app submissions have been finally accepted after addressing the preliminary rejection causes.

In January 2023, Apple promised to offer extra transparency on app removals from its retailer and why it does so. Video games topped the record, with 17,853 removals, utilities at 17,779, and enterprise apps at 10,560.

The first causes for these removals included 76,887 guideline violations associated to design, 35,245 cases of fraud, and 1,156 counts of mental property infringement.

Authorities intervention was notable in app removals, with 14,629 apps taken down as a consequence of regulatory calls for. Most of those removals — 12,851 apps — occurred in mainland China, the place 1,067 recreation apps have been eliminated for missing a legally required GRN license.

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