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Samsung Formally Kicks-Off Olympic and Paralympic Marketing campaign in Ultimate Countdown to Paris 2024 – Samsung World Newsroom


Samsung releases ’Open all the time wins’ marketing campaign and opens new Olympic Showcase, Olympic™️ rendezvous @ Samsung, within the coronary heart of Paris

 

With lower than 100 days to go till Paris 2024, Samsung Electronics, a Worldwide Olympic and Paralympic Accomplice, formally kicked-off its ‘Open all the time wins’ marketing campaign — which celebrates the model’s shared values of openness with the upcoming Olympic and Paralympic Video games — and introduced the grand opening of its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.

 

As introduced in January, Samsung’s ‘Open all the time wins’ message articulates the model’s perception that openness permits new views and infinite prospects and can function the center of its Paris 2024 programming. The brand new marketing campaign, which debuted in the present day, brings ‘Open all the time wins’ to life via the tales of Staff Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Flooring (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open lets you do extraordinary issues.

 

“As a Worldwide Olympic and Paralympic Accomplice, Samsung has been driving innovation and delivering cutting-edge expertise and experiences on the Video games for almost 40 years,” mentioned TM Roh, President and Head of Cellular eXperience Enterprise at Samsung Electronics. “The way in which we benefit from the Video games has advanced dramatically over time, with expertise enjoying a essential function in bringing the Olympic spirit to life. That is much more true as we embark on a ‘Video games extensive open,’ and we’re excited to deliver Olympic followers and athletes nearer than ever by opening up new experiences and significant connections at Paris 2024 with our ‘Open all the time wins’ marketing campaign.”

 

Samsung additionally unveiled a model new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, which can take Olympic and Paralympic Video games followers on an epic journey to Paris 2024 via iconic experiences. They’ll get to relive the most important highlights of Video games previous with Galaxy, and discover Samsung’s newest improvements and create lifelong reminiscences with Galaxy AI.

 

 

 

In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the outstanding spirit of Olympic and Paralympic athletes, always pushing boundaries and redefining prospects. Impressed by Parisian Salons from the Age of Enlightenment, the area is designed to have fun openness to new views and prospects via reflections and optical illusions that evoke emotions of openness, concord and connection.

 

“The whole area is designed to have fun Samsung’s dedication to openness,” mentioned Jean Nouvel. “The summary graphic façade captures the reflections of actions and lights that seem and disappear straight away, whereas the matte, reflective white mirrors within the foyer invite discovery of newest improvements.”

 

The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon chopping ceremony attended by TM Roh, Staff Samsung Galaxy ambassadors together with French surfer Joanne Defay, UK breakdancer Karam Singh and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Tv and Advertising Companies Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in command of Sport, Olympic and Paralympic Video games for the Metropolis of Paris and Étienne Thobois, Director Normal of the Paris Organizing Committee for the 2024 Olympic and Paralympic Video games.

 

 

 

“We’re excited to see our shared values celebrated for these ‘Video games extensive open’ at this Olympic™️ rendezvous @ Samsung,” mentioned Anne-Sophie Voumard, Managing Director, IOC Tv and Advertising Companies. “Samsung has performed an enormous half in elevating the Olympic Video games’ fan expertise via their progressive expertise over the many years, and we’re impressed to see them take it to the subsequent stage with this showcase in addition to via some ways they’ll assist staging of the upcoming Olympic and Paralympic Video games right here in Paris.”

 

The Olympic™️ rendezvous @ Samsung, situated at 125 Avenue des Champs-Élysées, will open its doorways to the general public on Might 3 and run till October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It should host a sequence of particular occasions over the course of the summer season and might be open to anybody who desires to immerse themselves within the Olympic and Paralympic Video games Paris 2024.

 

Along with the showcase situated at Champs-Élysées, Samsung will open up further Olympic™️ rendezvous @ Samsung areas across the metropolis of lights and its environment, together with the Olympic Park, the Olympic & Paralympic Village and the Predominant Press Centre, in addition to Samsung Galaxy Charging Stations at key Olympic and Paralympic Video games venues, the place guests will get to expertise the most recent Galaxy improvements.

 

Take a look at Samsung’s “Open all the time wins” marketing campaign on Samsung’s YouTube channel:

 

 

 

About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Accomplice for the reason that Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cellular expertise to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends via Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the way in which the world experiences the Olympic Video games.

 

About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Accomplice of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers all over the world to share the thrill and inspiration of the Video games via Samsung’s transformative cellular expertise. Samsung’s dedication to the Paralympic Video games will prolong via to Los Angeles 2028 and be celebrated via progressive cellular and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.

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