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HomeAppleSamsung mocks Apple's controversial 'Crush' iPad Professional advert

Samsung mocks Apple’s controversial ‘Crush’ iPad Professional advert


Apple video for iPad Pro - Crush
Samsung won’t ever let go off a possibility to mock Apple.
Picture: Apple

Apple got here below fireplace for its “Crush” iPad Professional advert, which rubbed creatives the unsuitable method. Following the neighborhood backlash, Apple apologized for the video and promised to not run it on TV.

Capitalizing on the state of affairs, Samsung has launched an “UnCrush” advert, mocking Apple’s poorly thought-out commercial.

Samsung takes benefit of controversy over Apple’s ‘Crush’ advert for iPad Professional

The 43-second advert begins with an artist strolling right into a room with crushed gadgets and spilled paint on the ground and choosing up a battered guitar. This refers to Apple’s Crush advert, with the set having an identical look. The artist then begins taking part in music on the guitar, utilizing their Samsung Galaxy pill to have a look at the musical notes.

Samsung ends the advert by exhibiting the Galaxy Tab S9 with Galaxy AI and saying, “Creativity can’t be crushed.”

This isn’t the primary time Samsung has taken a dig at Apple or one among its merchandise. In November 2022, the corporate launched an advert mocking Apple for not making a foldable iPhone. And simply a few months earlier than that, it took a dig at Apple for the lack of innovation on the iPhone 14.

Apple’s M4 iPad Professional advert was a uncommon miss

Apple has launched some nice advertisements through the years. However its newest “Crush” M4 iPad Professional advert was a uncommon miss and angered many creatives.

The advert’s major motive was to indicate how the iPad Professional can allow artists to let their creativity circulation freely by utilizing numerous musical devices, all from one machine. Nevertheless it depicted this incorrectly: by crushing musical instruments like pianos, guitars, paint units, turntables, and many others.

This didn’t go down effectively with artists, with Apple subjected to a variety of criticism. The corporate finally apologized, saying it was “sorry” and the advert “missed the mark.”



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