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HomeTechnologyTemu accused of breaching EU's DSA in bundle of shopper complaints

Temu accused of breaching EU’s DSA in bundle of shopper complaints

Shopper safety teams across the European Union have filed coordinated complaints towards Temu, accusing the Chinese language-owned extremely low-cost e-commerce platform of a raft of breaches associated to the bloc’s Digital Providers Act (DSA). Temu solely launched within the area a couple of yr in the past however not too long ago reported blasting previous 75 million month-to-month customers.

Penalties for confirmed breaches of the EU’s on-line governance and market security regime can attain as much as 6% of the worldwide annual turnover of the platform’s guardian. For some reference, Temu’s guardian Pinduoduo reported revenues of almost $35 billion for 2023, almost double on the yr prior; Temu was estimated to account for about 23% of that quantity final yr.

BEUC, the European shopper group that represents 45 regional shopper safety teams throughout 31 EU international locations, stated Thursday it’s filed a grievance towards Temu with the European Fee — calling for the EU to urgently designate it as a “very giant on-line platform” (VLOP) underneath the DSA. (VLOP-status would imply Temu has to adjust to further algorithmic transparency and accountability guidelines, together with mitigating systemic danger. Different e-commerce VLOPs embrace Alibaba, Amazon,, Google Buying and Zalando.)

On the similar time, 17 of BEUC’s member organizations across the bloc have filed DSA complaints with their nationwide shopper safety authorities — accusing Temu of breaching the regulation’s basic guidelines which have utilized to Temu since mid-February.

The coordinated complaints allege the e-commerce large is failing to fulfill a raft of DSA necessities, together with dealer traceability necessities; guidelines towards manipulative design; and transparency round product recommender algorithms.

Commenting in an announcement, Monique Goyens, director basic at BEUC, accused {the marketplace} of being “rife with manipulative strategies” designed to push customers to spend extra, and claimed inadequate details about merchants “continuously leav[es] customers at midnight about who they’re buying merchandise from.”

“This lack of traceability prevents customers from taking an knowledgeable choice or to know if a product complies with EU security guidelines,” she added.

The patron safety teams are additionally elevating considerations about minor security, stating the intense worth discounting and gamification options baked into Temu’s platform are more likely to be engaging to youngsters.

“Temu doesn’t assure its customers a secure, predictable, and reliable on-line setting because the legislation requires,” they argue within the grievance. “Amongst different issues, we’ve got robust considerations that buyers are falling prey to manipulative strategies, that Temu fails to make sure the traceability of the merchants working on its platform, or that its total functioning stays opaque, all of which breach the Digital Providers Act.”

“In the end, the excessive variety of harmful merchandise bought on Temu by untraceable merchants, by manipulative practices and opaque recommender programs, are components of a poisonous cocktail more likely to impair minors’ privateness, security, and safety,” the teams additionally warn.

The coordinated complaints observe some particular person actions by shopper teams involved in regards to the security and legality of merchandise on the market on Temu’s market.

For instance, final fall, Italian shopper group Altroconsumo ran a take a look at of cosmetics bought on the platform and located the overwhelming majority did not listing (or totally listing) components. Earlier this yr, the German shopper organisation vzbv raised considerations about deceptive product opinions and worth reductions displayed on the platform.

As Temu isn’t presently a delegated VLOP, its oversight with the DSA’s basic guidelines falls to competent Digital Providers Coordinators in EU Member States the place its service operates. Eire’s media watchdog, the Coimisiún na Meán, is within the body as Temu opened an workplace in Dublin a yr in the past.

Nonetheless the grievance is more likely to amp up stress on the EU to designate Temu as a VLOP. A Fee spokesperson advised us it’s conscious of Temu not too long ago reporting greater than 45 million month-to-month energetic customers within the EU — which is the brink for triggering VLOP standing — including: “We’re in touch with the platform in view of a potential designation sooner or later.”

Temu has been contacted for remark.

Final month Shein, one other Chinese language e-commerce large that’s been locked in a fierce rivalry with Temu — together with in relation to worldwide market growth — was designated by the EU as a DSA VLOP after reporting passing the 45M MAUs threshold.

Whereas, again in March, the EU opened its first DSA investigation on a market, focusing on one other China-owned ecommerce platform — Alibaba’s AliExpress — which had been named a VLOP within the first wave of designations in April final yr.

The Fee stated then that it suspects AliExpress of breaching DSA guidelines in areas linked to the administration and mitigation of dangers; content material moderation and its inner grievance dealing with mechanism; transparency of promoting and recommender programs; traceability of merchants; and knowledge entry for researchers. The investigation — one among a number of the EU has opened into VLOPs since final yr’s compliance deadline for these bigger platforms kicked in — stays ongoing.



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