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TikTok eyes 60-minute video uploads, drawing ‘mini YouTube’ criticism

It’s official. TikTok goes longform. The applying, which is going through a possible ban within the U.S., confirmed to TechCrunch on Could 16 that it was testing the flexibility for customers to add 60-minute movies. Purportedly, this function is out there to a restricted group of customers, because the platform confirmed to the outlet that it received’t be making the function extensively accessible anytime quickly.

The function was first found by social media advisor Matt Navarra. When TikTok first got here out, it had a 15-second restrict. This quickly turned to 30, then 1 minute, then 3 minutes, and now, at current, TikToks may be as much as 10 minutes lengthy. This expanded timescale has been in place since February 2022, and persons are definitely benefiting from it.

Now, persons are watching full TV exhibits and flicks on TikTok, with NBCUniversal even importing full episodes of Peacock sitcom Killing It to the platform (albeit, break up into 5 full components).

However some creators and specialists aren’t so positive about this swap to longer-form content material.

A ‘mini-YouTube’

“I really feel like there are such a lot of creators on the market who got here to TikTok as a result of it was the short-form video app,” creator Nikki Apostolou mentioned in an interview with CNN. “And now they need to be like ‘mini YouTube,’ and I really feel prefer it leaves out creators who got here there for the short-form content material.”

Krysten Stein, a digital tradition scholar on the College of Illinois-Chicago, informed the outlet why she thinks TikTok is evolving into longer-form content material.

“The mannequin of the short-form video was actually helpful when TikTok first launched, they might get folks actually rapidly on the platform, it’s steady scrolling and it goes quick,” she mentioned.

“I believe TikTok is now [thinking], ‘We have to present [advertisers] that we will hold folks staying on one video longer,’” Stein mentioned. “However I’m to see how viewers are going to reply as a result of what has saved folks on the app is that the movies have been quick.”

 Picture generated by Ideogram



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